With the recent rise in popularity of Facebook ads, voice search and Instagram influencers, many seem to have forgotten about the power of a well-optimised Google AdWords campaign. Google AdWords or Pay-Per-Click (PPC) advertising is Google’s primary paid advertising platform. As an advertiser, you are essentially paying to appear at the top of Google’s search…Continue Reading “The Ultimate Guide to Creating Your First Google AdWords Campaign”

How to use Google Tag Manager to Track Phone Number Clicks

Working in digital marketing, you quickly find out the importance of tracking. Whether it’s tracking visits to your site, conversions on a landing page or phone calls from your website number – you’re going to need to track it. Google Analytics is a great tool for doing this. It allows you to see how much…Continue Reading “How to use Google Tag Manager to Track Phone Number Clicks”

The Daily Grind: Finding the perfect work spot in Norwich

As a freelancer, I spend most of my time in-front of my desktop that sits in the living room of our apartment. However, as many home-based workers will tell you, working from the same spot every day can become a little tedious. Often this tedium can cause one to become distracted or unmotivated. In this…Continue Reading “The Daily Grind: Finding the perfect work spot in Norwich”