With the recent rise in popularity of Facebook ads, voice search and Instagram influencers, many seem to have forgotten about the power of a well-optimised Google AdWords campaign. Google AdWords or Pay-Per-Click (PPC) advertising is Google’s primary paid advertising platform. As an advertiser, you are essentially paying to appear at the top of Google’s search…Continue Reading “The Ultimate Guide to Creating Your First Google AdWords Campaign”

How to use Google Tag Manager to Track Phone Number Clicks

Working in digital marketing, you quickly find out the importance of tracking. Whether it’s tracking visits to your site, conversions on a landing page or phone calls from your website number – you’re going to need to track it. Google Analytics is a great tool for doing this. It allows you to see how much…Continue Reading “How to use Google Tag Manager to Track Phone Number Clicks”